Experience extraordinary

THE A. PURNELL PRODUCTION PROCESS

HOW IT WORKS

Planning an event should be exciting, not stressful. At A Purnell Production, we take a streamlined and strategic approach to bring your vision to life with precision and creativity. Here’s what to expect when you work with us:

Number one inside a circle.

INITIAL CONSULTATION

Let’s Talk Vision!

Once you reach out, we’ll schedule a complimentary consultation to discuss your event needs, goals, and vision. We’ll cover:

  • EVENT TYPE, SIZE AND THEME.

  • BUDGET CONSIDERATIONS

  • DESIRED GUEST EXPERIENCE.

  • VENUE AND LOCATION IDEAS.

  • KEY DETAILS AND MUST-HAVES.

At this stage, we listen, ask questions, and begin to outline the possibilities for your event.

Elegant banquet table set outdoors at sunset with white floral centerpieces, tall candles in glass holders, and white chairs with black napkins and gold cutlery.
A white circle with a black border containing the number two followed by a period.

PROPOSAL & PLANNING AGREEMENT

Let’s Make It Official!

After the consultation, we’ll provide a customized event proposal outlining our services, a planning timeline, and an estimated budget. Once approved, we’ll sign a formal agreement and get started!

Modern outdoor patio area with white curved sofas, a glass coffee table with flower vases, a tall heater, and a scenic mountain view in the background for Quinndana and Andrew's wedding by A. Purnell Productions.
Number three in a black circle on a white background.

CREATIVE & LOGISTICS DEVELOPMENT

Let’s Design & Plan!

Now the fun begins! We’ll handle all the details while keeping you updated every step of the way. 
This includes:

  • CONCEPT AND EVENT DESIGN DEVELOPMENT.

  • VENUE SELECTION AND VENDOR SOURCING.

  • BUDGET TRACKING AND CONTRACT NEGOTIATIONS.

  • TIMELINE CREATION AND PRODUCTION PLANNING.

  • PERMITS, INSURANCE AND COMPLIANCE COORDINATION.

Wedding or party table setup with wooden chairs, black napkins, candles, and a lush green backdrop with a neon sign that says '#LOVERS&PUFFERS', surrounded by tropical plants and greenery indoors.
Number four inside a circle with a period.

EXECUTION & COORDINATION

Let’s Bring It to Life!

As the event approaches, we ensure every element is finalized and ready for a seamless execution. 
We’ll manage:

  • VENDOR COMMUNICATIONS AND CONFIRMATIONS.

  • PRODUCTION SCHEDULES AND RUN-OF-SHOW.

  • SETUP, STYLING AND FINAL LOGISTICS.

  • ON-SITE COORDINATION AND TROUBLESHOOTING.

You get to relax and enjoy the event while we handle everything behind the scenes.

Outdoor patio setup with a round table, six wicker chairs, and floral arrangements under a white canopy, surrounded by green trees and bushes.
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POST-EVENT WRAP-UP

Let’s Celebrate Your Success!

Once the event concludes, our work isn’t done! 
We handle:

  • EVENT BREAKDOWN AND VENDOR WRAP-UP.

  • BUDGET RECONCILIATION AND FINAL REPORTING.

  • FEEDBACK REVIEW AND WRAP-UP.

At A Purnell Production, our goal is to make your event planning experience stress-free and elevated from start to finish.

A clear glass filled with a fizzy, light-colored beverage and ice, garnished with a small decorative pick featuring a gold coin with a 'K' logo.
A ceramic vase with a bouquet of pink, cream, and white flowers on a beige tablecloth.

ASHLEY’S EXPERTISE:

EVENT PRODUCTION & MANAGEMENT

Delivering seamless execution for corporate activations, private events, and large-scale experiences.

LUXURY & EXPERIENTIAL EVENTS

Crafting high-end, immersive moments that engage and inspire.

CLIENT RELATIONS & VENDOR MANAGEMENT

Partnering with top-tier vendors to bring each vision to life with excellence.

BUDGETING & LOGISTICS

Maximizing impact while maintaining cost-effective solutions.

BRAND ACTIVATIONS & CONSUMER ENGAGEMENT

Designing interactive experiences that leave a lasting impression.

IT GOES FAR BEYOND CENTERPIECES AND FRESH FLOWERS

You imagine it—we bring it to life. We work closely with you to define your vision, then thoughtfully design, source, craft, and install every visual element with precision and artistry. Each package is curated with intention, tailored entirely around your unique vision and experience. Event Design Services include but are not limited to:

  • Conceptual brainstorming & creative direction consulting

  • Design visualization & storyboarding

  • On Site Styling

  • Full Site and Floor Plan design and documentation

  • Design & fabrication of custom creations which can include:

  • Centerpieces & tablescapes

  • Photo booth backdrops & props

  • Arches, Altars, & Chuppas

  • Favors

  • Creation of paper goods & signage

  • Save the dates, invitations, & thank you cards

  • Programs, menus, & place cards

  • Custom chalkboards & printed signage, mirrors, and other calligraphy

  • Vendor and Artisan curation & coordination

  • Budget management

  • Installation, staffing, flip, & removal

Sourcing, design development, and/ or fabrication of elements such as:

  • Floral

  • Lighting

  • Linens, Draping, and other Environmental RentalsSite and Floor Plan Design

OUR CORE VALUES

At A Purnell Production, our core values guide every event we create, every relationship we build, and every experience we bring to life. We are committed to elevating experiences with purpose, passion, and precision.

CREATIVITY

Bringing Visions to Life

We believe every event should be a unique expression of a story, a brand, or a moment in time. Our creativity drives us to design immersive, unforgettable experiences that captivate and inspire.

INNOVATION

Pushing Boundaries

We thrive on fresh ideas, cutting-edge technology, and forward-thinking event strategies. Whether it’s a brand activation, corporate gathering, or luxury celebration, we continuously push the envelope to create one-of-a-kind experiences.

INTEGRITY

Doing the Right Thing, Always

Trust is the foundation of everything we do. We are committed to honesty, transparency, and ethical decision-making, ensuring our clients and partners feel confident in every step of the process.

EXCELLENCE

Flawless Execution, Every Time

Details matter. We take pride in our meticulous planning, seamless coordination, and high standards, ensuring that every event—big or small—is executed with precision and professionalism.

CONNECTION

Creating Meaningful Experiences

Events are about people, and we are passionate about bringing people together in ways that create lasting memories. We build experiences that foster engagement, celebration, and deeper connections.

Flawless events aren’t just planned—they’re thoughtfully curated.

STAY AWHILE. WE’VE BEEN EXPECTING YOU…

Browse and explore. There’s so much more to see.

Kelly Rowland and Beyonce sitting at a celebration table with a large cake, candles, and balloons, smiling and enjoying her 44th intimate birthday affair.

KELLY ROWLAND CELEBRATES HER 44TH BIRTHDAY

Rajon and Latoia holding hands and smiling, celebrating their wedding at an outdoor venue, with guests taking photos and watching.

RAJON RONDO AND LATOIA FITZGERALD’S LAKE COMO WEDDING

Kenya Kirkland in a gold, embellished dress, smiling and holding a smartphone, standing in front of a balloon backdrop.

KENYA’S ROOFTOP SUNSET AFFAIR

LET’S START PLANNING YOUR NEXT EVENT

Questions or inquiries?
We’re here to help.

Kelly Rowland and Beyonce celebrating her 44th birthday around a table with lit candles, smiling and hugging in a cozy indoor setting.
A choir of singers in formal black attire performing outdoors under a white umbrella, with a conductor leading them. The audience is visible in the background, seated and standing, watching the performance. The scene is set against a backdrop of green foliage and a building with open window shutters.
Performers dressed in vibrant tropical costumes with feathered headdresses and dramatic makeup, posing in front of a lush green wall decorated with pineapples, leaves, and pink flags, at the Justine Skye Lip Bar launch.
Kenya Kirkland celebrates her 45th birthday at golden hour in a gold dress