Experience extraordinary


THE A. PURNELL PRODUCTION PROCESS

HOW IT WORKS

Planning an event should be exciting, not stressful. At A Purnell Production, we take a streamlined and strategic approach to bring your vision to life with precision and creativity. Here’s what to expect when you work with us:

INITIAL CONSULTATION

Let’s Talk Vision!

Once you reach out, we’ll schedule a complimentary consultation to discuss your event needs, goals, and vision. We’ll cover:

  • EVENT TYPE, SIZE AND THEME.

  • BUDGET CONSIDERATIONS

  • DESIRED GUEST EXPERIENCE.

  • VENUE AND LOCATION IDEAS.

  • KEY DETAILS AND MUST-HAVES.

At this stage, we listen, ask questions, and begin to outline the possibilities for your event.

PROPOSAL & PLANNING AGREEMENT

Let’s Make It Official!

After the consultation, we’ll provide a customized event proposal outlining our services, a planning timeline, and an estimated budget. Once approved, we’ll sign a formal agreement and get started!

CREATIVE & LOGISTICS DEVELOPMENT

Let’s Design & Plan!

Now the fun begins! We’ll handle all the details while keeping you updated every step of the way. 
This includes:

  • CONCEPT AND EVENT DESIGN DEVELOPMENT.

  • VENUE SELECTION AND VENDOR SOURCING.

  • BUDGET TRACKING AND CONTRACT NEGOTIATIONS.

  • TIMELINE CREATION AND PRODUCTION PLANNING.

  • PERMITS, INSURANCE AND COMPLIANCE COORDINATION.

EXECUTION & COORDINATION

Let’s Bring It to Life!

As the event approaches, we ensure every element is finalized and ready for a seamless execution. 
We’ll manage:

  • VENDOR COMMUNICATIONS AND CONFIRMATIONS.

  • PRODUCTION SCHEDULES AND RUN-OF-SHOW.

  • SETUP, STYLING AND FINAL LOGISTICS.

  • ON-SITE COORDINATION AND TROUBLESHOOTING.

You get to relax and enjoy the event while we handle everything behind the scenes.

POST-EVENT WRAP-UP

Let’s Celebrate Your Success!

Once the event concludes, our work isn’t done! 
We handle:

  • EVENT BREAKDOWN AND VENDOR WRAP-UP.

  • BUDGET RECONCILIATION AND FINAL REPORTING.

  • FEEDBACK REVIEW AND WRAP-UP.

At A Purnell Production, our goal is to make your event planning experience stress-free and elevated from start to finish.

ASHLEY’S EXPERTISE:

EVENT PRODUCTION & MANAGEMENT

Delivering seamless execution for corporate activations, private events, and large-scale experiences.

LUXURY & EXPERIENTIAL EVENTS

Crafting high-end, immersive moments that engage and inspire.

CLIENT RELATIONS & VENDOR MANAGEMENT

Partnering with top-tier vendors to bring each vision to life with excellence.

BUDGETING & LOGISTICS

Maximizing impact while maintaining cost-effective solutions.

BRAND ACTIVATIONS & CONSUMER ENGAGEMENT

Designing interactive experiences that leave a lasting impression.

OUR CORE VALUES

At A Purnell Production, our core values guide every event we create, every relationship we build, and every experience we bring to life. We are committed to elevating experiences with purpose, passion, and precision.

CREATIVITY

Bringing Visions to Life

We believe every event should be a unique expression of a story, a brand, or a moment in time. Our creativity drives us to design immersive, unforgettable experiences that captivate and inspire.

INNOVATION

Pushing Boundaries

We thrive on fresh ideas, cutting-edge technology, and forward-thinking event strategies. Whether it’s a brand activation, corporate gathering, or luxury celebration, we continuously push the envelope to create one-of-a-kind experiences.

INTEGRITY

Doing the Right Thing, Always

Trust is the foundation of everything we do. We are committed to honesty, transparency, and ethical decision-making, ensuring our clients and partners feel confident in every step of the process.

EXCELLENCE

Flawless Execution, Every Time

Details matter. We take pride in our meticulous planning, seamless coordination, and high standards, ensuring that every event—big or small—is executed with precision and professionalism.

CONNECTION

Creating Meaningful Experiences

Events are about people, and we are passionate about bringing people together in ways that create lasting memories. We build experiences that foster engagement, celebration, and deeper connections.

Flawless events aren’t just planned—they’re thoughtfully curated.


STAY AWHILE. WE’VE BEEN EXPECTING YOU…

Browse and explore. There’s so much more to see.

KELLY ROWLAND CELEBRATES HER 44TH BIRTHDAY

RAJON RONDO AND LATOIA FITZGERALD’S LAKE COMO WEDDING

QUINNDANA AND ANDREW”S MAGICAL MALIBU WEDDING

LET’S START PLANNING YOUR NEXT EVENT

Questions or inquiries? We’re here to help.

Rajon Rondo & LaToia Fitzgerald's pink-themed wedding reception dinner

Kenya Kirkland celebrates her 45th birthday at golden hour in a gold dress